How would you like to learn a great way to attract new customers to your business? You can—with a professionally-written white paper. You’ve heard the term tossed around, but what is a white paper, anyway? A white paper is a report that is intended to be the definitive statement on a particular topic or issue. [...]
Archive for September, 2009
September 28, 2009 by David Perry · Leave a Comment
Filed under: white papers
Social Tagging: marketing • white paper
Filed under: white papers
Social Tagging: marketing • white paper
September 18, 2009 by David Perry · 2 Comments
Filed under: Content
Social Tagging: advertising • advertorial • editorial
Filed under: Content
Social Tagging: advertising • advertorial • editorial
You may know what “editorial” means (that’s on the opinion page in the newspaper, right?), and you probably know what advertising is (the annoying stuff that interrupts my TV show!) But what the heck is “advertorial”? And why do you care? Advertorial content is the Frankenstein monster of journalism. Part news, part opinion, and part [...]
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