The popular PBS children’s show Reading Rainbow was canceled recently due to a lack of funding. It ended a 26-year run with host LeVar Burton (you may know him as Star Trek’s Geordi LaForge or Roots’ Kunta Kinte) during which the show taught children that reading could be a lot of fun. A recent AP/Ipsos [...]
Why place your company’s message in a trade publication—a magazine or periodical targeted to a specific industry? Fair question—and you’ll like the answer. Editorial content—a fancy name for articles, as opposed to advertising—has many advantages over other forms of publicity. The first is shelf life. Display advertising in a magazine, e-mails and mailed promotional materials [...]
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