Writing for Publications
I’ve blogged on Trade Secrets about finding the right media outlets for your company’s press releases. It’s no secret that the trade press offers tremendous value by allowing you to precisely target your message to an audience and establish yourself as a subject matter expert and thought leader.
Odds are, there are multiple publications to which your company can submit press releases and story ideas. These may be trade publications specific to your niche or more general business or management publications, as well as websites. One thing is certain—every one of them has a specific set of rules or editorial requirements that spell out what kinds of writing they’ll accept, story lengths, deadlines and other important details. And unless the publication or website is new, they’ll have a history of stories they’ve already run, contained in their previous issues or archives.
A sure way to turn off an editor and sink any hopes of getting your story into their publication is to not do your homework. Offering to write an opinion piece on trends in LED light bulbs for home applications will not fly in a publication that prints only hard news on commercial and industrial lighting—especially since they devoted an entire issue to LED lighting back in June.
First, download a copy of the publication’s editorial guidelines from its website—and if you don’t see them there, call. Read them carefully and make sure you understand what types of writing the publication accepts. Then, study the publication’s archives and editorial calendars. Find out what topics they’ve covered and how recently as well as what interests them for the future. With a little time and patience, you can identify several publications that will be very interested in what you have to say, and you may even pick up a few new ideas yourself.
Trade Press Services excels at matching compelling, timely, innovative story ideas for businesses with the highly targeted content trade publications seek. To get started, just call Trade Press Services today.
You can write a book!
In business today, it’s not unusual to hear conversations that start out with “Some day, when I finish my book…” or “You ought to write a book.” In fact, writing a book is on many professionals’ “wish list” and “authors” are filled with excitement and anticipation as they picture themselves on TV, radio or in the news talking about their “best-seller”.
Then reality kicks in. First time authors discover just how much time and energy writing a book takes. It’s easy to go on overload and become overwhelmed by the hours spent writing, re-writing, editing, researching and pitching agents and publishers. What was first thought of straightforward project can easily turn into a nightmare with many sleepless nights, frustration and disappointment.
However, it doesn’t have to be that way. If you have a good idea, you can write a book. How? By working with Trade Press Services. We can help transform your ideas, experiences, wisdom and opinions into a well-crafted work of prose.
First, think about what original or unique perspectives you have. Identify what your 
compelling life experiences are that can be shared with others. Think about your ideas, beliefs and/or accomplishments that can help others. There’s always room for a new book that teaches, motivates, inspires, guides, and/or entertains.
Once you identify the premise for your book, then consider your audience. Who would benefit from your story or the information you want to share? Believe it or not, just knowing what you want to write about and for whom is half the battle.
Trade Press Services’ skilled, experienced writers can work with you to develop themes, break them down into chapters, and translate your thoughts and ideas into words on the page. We can interview subject matter experts or do original research to add context and credence to your manuscript. Working with a production schedule and set deadlines, Trade Press Services ensures that your project stays on task and on time. We make it easy for you, guiding you every step of the way. We’ll even help identify publishers that will ensure your book is professionally printed and bound. And it costs less than you might expect.
Yes, you can write that book! Start by contacting Trade Press Services today.