Archive for November, 2009

I’ve blogged on Trade Secrets about finding the right media outlets for your company’s press releases. It’s no secret that the trade press offers tremendous value by allowing you to precisely target your message to an audience and establish yourself as a subject matter expert and thought leader. Odds are, there are multiple publications to [...]

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In business today, it’s not unusual to hear conversations that start out with “Some day, when I finish my book…” or “You ought to write a book.” In fact, writing a book is on many professionals’ “wish list” and “authors” are filled with excitement and anticipation as they picture themselves on TV, radio or in [...]

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