Archive for March, 2010

What is a magazine?

March 29, 2010 by · Leave a Comment
Filed under: publications 
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In his “From the Editor” column in the April 2010 issue of Popular Science, Mark Jannot tackles the subject of how well print media translates to the new digital formats like the iPad and the deeper issue of just what makes a magazine. After all, in today’s always-wired world of instant updates and interactive social [...]

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Determining ROI for media coverage

March 23, 2010 by · Leave a Comment
Filed under: Benefits of trade press 
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How does one measure the ROI of a media or public relations initiative? Finding a solid answer to this question is not as easy as you’d think. Most of what you’ll find will either justify editorial coverage as “priceless” or claim that it has value that can’t be measured in the same way as the [...]

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