From Thursday’s episode of the Office: Ryan’s “last word in social networking” isn’t real (thankfully), but unfortunately, it’s not too far from the truth. It begs the question, how much social media does one really need, and what purpose does it serve? Many in the business world today, and certainly professional communicators (journalists, authors, marketers [...]
Archive for May, 2010
May 18, 2010 by Gerri Knilans · Leave a Comment
Filed under: publications
Social Tagging: magazine • power • print • reaction
Filed under: publications
Social Tagging: magazine • power • print • reaction
In my last blog post I examined the new ad campaign that was unveiled this spring, Magazines: the Power of Print, a $90 million effort by five major magazine publishers to counter the notion that the Internet is killing traditional print magazines. The blogosphere reaction has been, as you might imagine, negative. Generally, reaction falls [...]
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