Archive for October, 2010

Election day is almost here, and it can’t come soon enough, can it? Democrat, Republican, independent, Whig, Tory…whatever your political preference, we’ve been bombarded by political ads on radio, TV and in print that are only slightly less annoying than they are insulting. What are the lessons to be learned for communicators, whether you’re a [...]

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Attention business owners, marketing professionals, and sales executives. Adblock is not your friend. Neither are Google ads. Facebook? Only if you don’t mind competing with “If you were a reptile, what reptile would you be?” and pictures of Bob’s trip to the beach Twitter? Radio? TV? Direct mail? Cold calls? Face it—it’s hard to get [...]

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