In a recent post on her business writing blog, Lynn Gaertner-Johnston talks about the value of giving examples: I was on a United Airlines flight from Seattle to San Francisco this week, when a flight attendant said something I had never heard before. Usually at the end of a flight, passengers hear an announcement about [...]
Business to business publication editors are busy people, so it’s imperative that when internal or external public relations professionals pitch a story idea to them, they avoid certain mistakes while following some key best practices. Here are three sure ways to lose an editor’s interest right away: 1. Contact them on deadline. It’s a little [...]
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