The website dilbert.com (the Internet home of Scott Adams’ business-parodying Dilbert cartoon) once featured an automatic mission statement generator. In the true spirit of Dilbert, the generator would return such gems as “leverage our internal synergies to create a win-win” and other such nonsense that all too often sounded like the actual mission statements businesses [...]
About five years ago, Copyblogger Media CEO Brian Clark posted an entry on the copyblogger.com site titled “Discover Your Hidden Remarkable Benefit.” While the wording is a little cumbersome, a “remarkable hidden benefit” is something that sets your company apart from the competition. Clark gives two real-world examples of hidden remarkable benefits, those of Schlitz beer [...]
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