Archive for July, 2011

Five reasons why articles fail

July 23, 2011 by · Leave a Comment
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Eric Gelb published a memorable piece in 2008 in Writer’s Digest titled “8 Reasons Books Fail.” Many of his reasons are applicable to writing articles for business publications. Consider the following mistakes and how to avoid them. Muddled title: This is especially important when considering an article in a trade journal. Authors may not have [...]

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Getting It Right: The Use of Subjects and Objects

July 18, 2011 by · Leave a Comment
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For years, people said “you and me” in the subject of sentences. “Why don’t you and me go to the movies?” “You, Bob and me all made the team.” It wasn’t grammatically correct, but it was what everyone (except for high school English teachers) said. Remember that late 1970s hit song by Dave Mason, “There’s [...]

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