Yes, it sounds like the title of a bad horror movie, and for those of us trying to conduct business, it’s just that. About 11 years ago, I wrote an article for the Los Angeles Business Journal titled “Infection Alert: The ‘Bad Manners Bug.’” In it, I bemoaned the sorry state of business communications at [...]
Many companies and organizations send out a regular electronic newsletter via e-mail. Whether it’s daily, weekly, monthly or as the mood strikes, it can be difficult to know what types of information to include. What interests your newsletter recipients? Are they customers, potential customers, or both? Here are four type of content that are usually [...]
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