Archive for the ‘Benefits of trade press’ Category

Imagine this scene: a peaceful, relaxing beach. A good book and the gentle splash of breaking waves. Seabirds skimming the water looking for fish. A large boat sailing down the beach with giant, flashing neon signs advertising dinner and drink specials at tacky beach restaurants. Did that last piece in our Bob Ross painting strike [...]

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Attention business owners, marketing professionals, and sales executives. Adblock is not your friend. Neither are Google ads. Facebook? Only if you don’t mind competing with “If you were a reptile, what reptile would you be?” and pictures of Bob’s trip to the beach Twitter? Radio? TV? Direct mail? Cold calls? Face it—it’s hard to get [...]

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