Archive for the ‘press releases’ Category

Writing a Great Press Release, Part II

October 13, 2009 by · Leave a Comment
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Now that you’ve learned what goes in a press release in part I, here’s the secret to formatting a great release (drumroll, please): The secret is, there is no secret. That’s right. If you have great content like we discussed in part I, then you’re 90 percent of the way to writing a great press [...]

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Writing a Great Press Release, Part I

October 3, 2009 by · Leave a Comment
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For an assignment in my news writing class in college, we were asked to attend a local “happening” and write a basic news story on it. Simple enough…but I couldn’t leave it at that. Somehow I managed to convince the professor to let me write a press release instead of a hard news story. Ever [...]

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