Archive for the ‘publications’ Category

Media commentators speak out of both sides of their mouths these days. They say print is dying (which is true), while remarking on how well the print industry is doing (which is also true). Both statements are partially true, anyway, and the real truth depends on which demographics and what kinds of media one is [...]

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Business to business publication editors are busy people, so it’s imperative that when internal or external public relations professionals pitch a story idea to them, they avoid certain mistakes while following some key best practices. Here are three sure ways to lose an editor’s interest right away: 1. Contact them on deadline. It’s a little [...]

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