The internet is abuzz over SOPA, or the Stop Online Piracy Act, a bill that is currently under consideration in the US House of Representatives (H.R. 3261). (The corresponding Senate bill is PIPA, which is short for the Protect IP Act, which itself is short for Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011).

Ugh. Sick of the acronyms yet? Only the military could come up with more contrived combinations of letters. And they have: ARGONAUT, or Applied Research reGarding Operationally Novel And Unique Technologies. (And that’s just one example…)

SOPA and PIPA are supposed to protect something of great value to companies and writers, too: intellectual property. These acts would do that by giving the Justice Department new powers to protect your intellectual property, including getting court orders that would bar online advertisers from doing business with websites that trade in illegally obtained copyrighted material, and even putting people in jail for distributing copyrighted material. That means if you write something and copyright it (you don’t even have to file the copyright—just say it’s copyrighted and it is) and post in on your website, and someone steals it and distributes it, the feds could be all over the case. The same goes for a company’s intellectual material.

This has been coming for quite some time, really. Back in the internet’s Wild West phase in the late 1990s, copyrights were largely ignored. Programs like Napster allowed people to share bad copies of songs if they were willing to wait up to an hour for them to download. You see, in those days, nearly everyone was connecting to the internet with a dial-up modem over a phone line. If the government had created an acronym for this technology, it would be SLOW, or TURTLE. Sure, a lot of pirating of copyrighted material took place, and that’s one of the reasons that Napster was shut down. But we hadn’t seen anything yet.

Fast forward to 2012. Broadband internet is everywhere, even in rural China, where US copyright law isn’t in the vocabulary. Thanks to broadband internet, file-sharing programs like BitTorrent, and hundreds of millions of people worldwide who like to share, one can download an entire two-and-a-half-hour movie in HD in literally just a few minutes. Compared to the Clinton era, the sharing of copyrighted material today is like comparing a Ferrari to a Model T Ford.

Critics of the proposed laws say they overreach and give the federal government the power to violate the first amendment and censor the internet. In fact, by the time you read this, WikiPedia and potentially dozens of other sites will have already staged day-long blackouts of their sites in protest.

What does this mean for your business? It means you need to educate yourself and make up your own mind. A good overview can be found on CNET. I won’t tell you how to think or what to decide. But this is big, and you owe it to yourself to learn the facts and then voice your opinion to your Congressmen and Senators.

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Many of us are still producing printed documents in plain old black and white. Yet, the alternative, color printing is more affordable and available than ever, and at a high quality. There are several benefits to adding color to your documents:

1. Color can provide visual cues that direct the reader’s attention to certain parts of your document. If you want to highlight key product features, a quote, or a contact phone number, a splash of color will draw the eye to that section of the page.

Which headshot is more inviting, the left or right?

2. Color encourages readers to act.  A prospective customer reading your sales brochure is more likely to move beyond the cover if the piece uses color to appear inviting and welcoming.

3. Color conveys emotion. Red is an attention getter and expresses vitality. Green conveys freshness and health. Yellows are happy, while blue portrays a corporate look.

4. Color adds professionalism. Use of color in today’s world is expected from a professional company. Black and white print implies old technology and out-of-date methods, while color implies newness, freshness and cutting-edge technology.

5. Color adds personality. Since we live in a virtual world that often transcends borders, people like to see others (who they may not meet in person) when they view marketing materials or advertisements. The use of color brings life and personality to staff photos, images of customers in testimonials, and more.

What is important is to make certain you use color wisely. Too much color can detract from your message. Poorly-planned color schemes just convey ugliness. Lastly, remember to work with a graphics and marketing professional who can ensure that the color in all of your printed materials matches.

 

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