Posts Tagged ‘advertising’

Five major magazine publishers launched an advertising campaign in April they say is designed to fight back against the notion that the magazine medium is on its death bed. According to a press release from the leadership of Condé Nast, Hearst Magazines, Meredith Corporation, Time Inc. and Wenner Media, the ads will feature: headlines such [...]

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You may know what “editorial” means (that’s on the opinion page in the newspaper, right?), and you probably know what advertising is (the annoying stuff that interrupts my TV show!) But what the heck is “advertorial”? And why do you care? Advertorial content is the Frankenstein monster of journalism. Part news, part opinion, and part [...]

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