Posts Tagged ‘advertorial’

Trade Press Services (TPS) recently worked with a technology client who appeared to be the only provider in the marketplace. This created a professional dilemma. When writing for business publications, our mandate is to provide educational content that will help readers solve problems or perform better on their jobs, not unabashedly promote a client’s products [...]

Share

You may know what “editorial” means (that’s on the opinion page in the newspaper, right?), and you probably know what advertising is (the annoying stuff that interrupts my TV show!) But what the heck is “advertorial”? And why do you care? Advertorial content is the Frankenstein monster of journalism. Part news, part opinion, and part [...]

Share