Business to business publication editors are busy people, so it’s imperative that when internal or external public relations professionals pitch a story idea to them, they avoid certain mistakes while following some key best practices. Here are three sure ways to lose an editor’s interest right away: 1. Contact them on deadline. It’s a little [...]
When you read marketing blogs today, nine out of every ten articles seem to be written about some aspect of social media. White Horse, a digital media company, has released an interesting publication titled “B2B Marketing Goes Social: A White Horse Survey Report” (registration required). White Horse surveyed 104 corporate marketers in March of 2010. [...]
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