Attention business owners, marketing professionals, and sales executives. Adblock is not your friend. Neither are Google ads. Facebook? Only if you don’t mind competing with “If you were a reptile, what reptile would you be?” and pictures of Bob’s trip to the beach Twitter? Radio? TV? Direct mail? Cold calls? Face it—it’s hard to get [...]
Why place your company’s message in a trade publication—a magazine or periodical targeted to a specific industry? Fair question—and you’ll like the answer. Editorial content—a fancy name for articles, as opposed to advertising—has many advantages over other forms of publicity. The first is shelf life. Display advertising in a magazine, e-mails and mailed promotional materials [...]
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