We have written on Trade Secrets about the need to be sensitive to other cultures and other countries in an increasingly Internet-driven, global marketplace. I wanted to share an anecdote I heard about a writer who was asked to contact a client of a company for which he was producing an article, in order to [...]
Why use humor in business communications? Done correctly, humor can add personality and life to an otherwise dull or routine project. Anecdotes, humorous quotations or clever observations can help to win over a reader and make them more receptive to your message. In fact, many business books contain cartoons scattered throughout them designed to reinforce [...]
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