Freelancer. Originally, the word freelancer referred to a soldier for hire in the Middle Ages. Today it means an individual who provides professional services but doesn’t work for any one employer. Freelancers are common in many fields, including writing, photography, web design and graphic design. Although the word might conjure up images of a disheveled [...]
Why place your company’s message in a trade publication—a magazine or periodical targeted to a specific industry? Fair question—and you’ll like the answer. Editorial content—a fancy name for articles, as opposed to advertising—has many advantages over other forms of publicity. The first is shelf life. Display advertising in a magazine, e-mails and mailed promotional materials [...]
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