Often in the business world, a magazine, trade journal or newspaper will print an editorial with which your company will disagree for any number of reasons. Or, it could be a news story that management feels doesn’t accurately represent your company or its products. Your company may decide that it needs to respond with a [...]
Business to business publication editors are busy people, so it’s imperative that when internal or external public relations professionals pitch a story idea to them, they avoid certain mistakes while following some key best practices. Here are three sure ways to lose an editor’s interest right away: 1. Contact them on deadline. It’s a little [...]
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