Most public relations or marketing professionals have been in the unfortunate position of trying to submit an article or press release to a publication after its deadline, only to have the editor laugh them out of their office. It’s because putting together a publication is hard work. (If it weren’t, anybody could do it, right?) [...]
You may know what “editorial” means (that’s on the opinion page in the newspaper, right?), and you probably know what advertising is (the annoying stuff that interrupts my TV show!) But what the heck is “advertorial”? And why do you care? Advertorial content is the Frankenstein monster of journalism. Part news, part opinion, and part [...]
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