What’s holding your company back? You have a great product or a valuable service. A smart business plan. The right people in the right places. Why isn’t your business exploding into the stratosphere? Maybe it’s your attitude when it comes to marketing your business. At Trade Press Services, we’ve helped subject matter experts write books [...]
Eric Gelb published a memorable piece in 2008 in Writer’s Digest titled “8 Reasons Books Fail.” Many of his reasons are applicable to writing articles for business publications. Consider the following mistakes and how to avoid them. Muddled title: This is especially important when considering an article in a trade journal. Authors may not have [...]
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