In my last blog post I examined the new ad campaign that was unveiled this spring, Magazines: the Power of Print, a $90 million effort by five major magazine publishers to counter the notion that the Internet is killing traditional print magazines. The blogosphere reaction has been, as you might imagine, negative. Generally, reaction falls [...]
Five major magazine publishers launched an advertising campaign in April they say is designed to fight back against the notion that the magazine medium is on its death bed. According to a press release from the leadership of Condé Nast, Hearst Magazines, Meredith Corporation, Time Inc. and Wenner Media, the ads will feature: headlines such [...]
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