“There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns — the ones we don’t know we don’t know.” -Former United States Secretary of Defense Donald Rumsfeld [...]
I’ve blogged before about press releases and how important it is to find not only the right contacts within various media outlets, but also the right media for your message. It’s not uncommon for business owners, managers and even public relations professionals to have unrealistic perceptions about the media. (Media, by the way, is plural [...]
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