Posts Tagged ‘press’

A press kit is a package of promotional materials that a business owner can hand to a reporter, magazine editor, or potential client that explains what the business is all about in a clear, concise fashion. It’s the answer to the questions, “Who are you?” and “What do you do?” Every business, large or small, [...]

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Now that you’ve learned what goes in a press release in part I, here’s the secret to formatting a great release (drumroll, please): The secret is, there is no secret. That’s right. If you have great content like we discussed in part I, then you’re 90 percent of the way to writing a great press [...]

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