Posts Tagged ‘publications’

Writing for Publications

November 27, 2009 by · Leave a Comment
Filed under: publications 
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I’ve blogged on Trade Secrets about finding the right media outlets for your company’s press releases. It’s no secret that the trade press offers tremendous value by allowing you to precisely target your message to an audience and establish yourself as a subject matter expert and thought leader. Odds are, there are multiple publications to [...]

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Finding the Right Media Outlets

November 9, 2009 by · 1 Comment
Filed under: Benefits of trade press 
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I’ve blogged before about press releases and how important it is to find not only the right contacts within various media outlets, but also the right media for your message. It’s not uncommon for business owners, managers and even public relations professionals to have unrealistic perceptions about the media. (Media, by the way, is plural [...]

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