Posts Tagged ‘reasons’

Eric Gelb published a memorable piece in 2008 in Writer’s Digest titled “8 Reasons Books Fail.” Many of his reasons are applicable to writing articles for business publications. Consider the following mistakes and how to avoid them. Muddled title: This is especially important when considering an article in a trade journal. Authors may not have [...]

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If there is any one word that can describe 21st-century media, it’s “non-traditional.” Our radio is broadcast from satellites, sent to our cell phones and streamed over the Internet. Our TV shows are recorded on little black boxes called “DVRs” and watched with pause, rewind and instant replay. And magazines are read on portable readers [...]

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